One year after the launch of the In-Game Currency Conversion feature, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform are made via the tool.
The SOFTSWISS Casino Platform introduced the In-Game Currency Conversion feature in 2022 as a crypto-centric solution, unlocking new business opportunities for clients and giving players more decision-making freedom.
The feature allows players to convert their crypto balances into as many as nine ‘fiat’ currencies, enabling them to bet in games that do not natively support crypto. This hugely expands the range of content available to crypto players.
Around 65-70% of players who tried the In-Game Currency Conversion feature at least once continued to make over 90% of bets via the built in functionality. These bettors become regular users, signalling that the feature had found its niche and achieved product-market fit.
Another valuable insight is that the retention rate of players who use In-Game Currency Conversion is higher than those who do not, helpful in terms of audience segmentation.
Using the tool, users play games over twice as often and, in general, the volume of bets generated using the In-Game Currency Conversion feature reaches up to 85% of the total volume of bets on crypto casinos and up to 21% on crypto and ‘fiat’ ones.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, says: “SOFTSWISS is one of the pioneers in crypto gambling, and we continue to be a forward-thinking company, integrating features like In-Game Currency Conversion into our product.
“We understand the industry requirements thanks to our expertise and analytical work, and the result is the constant evolution of the SOFTSWISS Casino Platform, which maintains its status as one of the most reliable on the market.”
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