Global Gambling News

Affilka affiliates attract 17m new players

Affilka by SOFTSWISS, leading provider of comprehensive affiliate management software, has reported that during the first three quarters of this year, its 260 clients have successfully attracted 17 million new players through their affiliate channels.

Since the beginning of 2023, Affilka by SOFTSWISS has added 60 new brands to its partner portfolio, with 70,000 new affiliate accounts registered for the same period. This represents a growth trajectory that is almost 2.2x higher than the same period last year.

More than 17 million new players have registered since the beginning of the year, an increase of over 2.5x the previous year.

Significantly, over the analysed nine-month period, the player deposit amount increased by 2.3x affiliate GGR expanded by 89.3% and affiliate payments surged by 90.4%.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “Currently, our primary focus revolves around expanding the scope of traffic reporting. This involves providing comprehensive analytics related to click activities. Additionally, we are working on API enrichment, introducing new API endpoints to streamline the process for operators and affiliates to seamlessly integrate information and various reports from the affiliate platform into their Business Intelligence (BI) tools in an automated fashion.”

Affilka by SOFTSWISS is preparing for the upcoming SiGMA Europe 2023, joining the innovative SOFTSWISS line-up at stand No. 2129.

Author: Charles Howard