In the first half of this year alone, iGaming brands, collaborating with Affilka by SOFTSWISS, harnessed its power to draw in over 10 million new players through affiliates, according to results derived from data spanning 240 Affilka clients.
A massive 43,700 new affiliate accounts were registered, representing a quarter of all affiliate accounts ever recorded in the platform’s operational history since 2018. This figure underpins growth almost 2.3x that of the corresponding period in 2022.
The rise in new affiliate accounts has catalysed an even more rapid expansion in new player registrations. When comparing the first halves of 2023 and 2022, this indicator has surged by over 2.4x, highlighting the pivotal role of effective affiliate management in driving iGaming success.
The number of clicks on referral links has demonstrated the most impressive growth among all Affilka indicators, surging by 8.7x period-on-period.
“This surge occurred both due to the increase in the number of affiliate partners and the advancement of the brands powered by Affilka. Operators grow, enter new markets and try to work with new types of traffic and new affiliates,” explains Anastasia Borovaya, Head of Affilka by SOFTSWISS.
Over the analysed period, affiliate GGR increased by 79.2%, with player deposit amount and affiliate payments both expanding by 90.4% and 60% respectively.
Anastasia Borovaya concludes: “In our commitment to maintain a traditionally high level of service, even with a growing number of clients and their affiliates, we have expanded our team almost by a third over the past year.
“We are engrossed in expanding the traffic reporting scope, which involves providing in-depth analytics regarding clicks. The Affilka team is working on further enhancing our commission constructor, despite it having already established itself as the market’s most adaptable option.”
Affilka by SOFTSWISS is gearing up for the upcoming SBC Summit Barcelona 2023, joining the innovative SOFTSWISS lineup at stand CG58.