Stake has partnered with Sauber for an F1 Title Partnership. The team will operate in the new season as Stake F1 Team, which is represented by the social media handles, which have changed to @stakef1team.
The partnership will be active across both the 2024 and 2025 seasons and builds on the previous business relationship between the two.
Alessandro Alunni Bravi, Team Representative of Stake F1 Team, says: “Last season represented the start of Stake’s journey in F1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.
“Stake not only successfully tapped into F1’s growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.
“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla.”
The team, part of the Sauber Group of Companies, launches its new C44 car on 5 February 5th, ahead of the new season.
Edward Craven, Co-Founder of Stake, says:: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our F1 team, kickstarting the season with a bold team name, Stake F1 Team.
“Fuelled by deep passion for speed, innovation and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond.
“The upcoming years will be a thrilling ride with some mindblowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”
Stake F1 Team Announcement w/ Drake on Vimeo