Alpha Affiliates celebrates 11th anniversary with 15,000 partners

Alpha Affiliates celebrates 11th anniversary with 15,000 partners

With over 15,000 partners spread across more than 50 countries, and over two million players worldwide, there can be little doubt that Alpha Affiliates is an industry leader in the field of affiliate marketing.

This year celebrating its 11th anniversary, the company’s relentless dedication to providing outstanding affiliate services for the iGaming community has resulted in remarkable growth, and recognition on an international scale.

An expanding affiliate community

2023 has been a year of strong expansion for Alpha Affiliates, with the company witnessing an 20% upsurge in new partners. Its affiliate community has been expanded, and connections have been established with new, high-performing webmasters while existing partner relationships have also been strengthened.

These activities have been at the heart of recent growth, allowing for reach to be extended even wider, and Alpha Affiliates’ position in global markets to be further consolidated and expanded.

See us at SiGMA Europe Summit 2023

This impressive growth largely comes as a result of an enhanced product portfolio, now including newly introduced iGaming brands such as Spinch, Rakoo and Casino Infinity. These now sit alongside revamped existing products, enabling diverse player preferences to be catered for across online casinos and sports betting platforms.

These products will all be on display at the SiGMA Europe Summit 2023 in Malta in November, where attendees will be able to meet the Alpha Affiliates team and learn more about the company’s second-to-none approach to affiliate marketing.

Affiliate Network of the Year

Innovation remains a priority focus for 2023 and beyond, with Alpha Affiliates continuing to invest in the very latest technologies and analytical tools in order that affiliates are constantly provided with comprehensive data insights, drive traffic and conversions with innovative marketing strategies.

The goal is to ensure maximum ROI through a data-driven approach, optimising user acquisition whilst always complying with iGaming regulations across all countries.

The company’s efforts across all aspects of this discipline were recognised when the definitive iGaming directory, AffPapa, presented Alpha Affiliates with their 2023 Affiliate Network of the Year award.

Biggest and most competitive promotion to date

In September, in celebration of these achievements, Alpha Affiliates held its 11th anniversary Alpha Party in Cyprus, with partners enjoying a wonderful evening.

And now, the company is going further, giving back to its community with the launch of its thrilling Affiliate Race, a quite amazing raffle offering top-performing partners a chance to compete for prizes and a spot in the coveted Alpha Affiliates Hall of Fame.

With over €200,000 up for grabs, and Alpha-branded rings (inspired by the iconic NBA Championship rings), granting access to exclusive events, the race is on in Alpha Affiliates’ biggest and most competitive promotion yet!

An expanding network and exciting new faces

Over the course of the next 12 months, Alpha Affiliates plans to strengthen its global reach and partner network even further, expanding into LatAm markets with WinToro, the new Sportsbook offer, and helping affiliates to achieve their full revenue and growth potential with an increasing product portfolio.

The past year has welcomed the appointment of Irina Makarova as CMO, Vladimir Pisanko as Head of PSP and Nikita Tsarenko as Head of Analytics, as the company strives to ensure constant success and an upward performance trajectory.

Boris Pashnev, Head of Affiliates, says that the company is both proud and humbled to have achieved all that it has in the past year.

“This success is evidence of our hard work, allowing us to achieve a very successful year with incredible growth, and welcome many more new Alpha Affiliates members.

“We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead.”

Author: Charles Howard