Altenar has secured an agreement with Bulgaria operator, Magic Bet, to supply its industry-pioneering products for online use.
The partnership will enable Altenar to bolster its position within the Balkans, following its launch in the market earlier this year, by integrating its award-winning technology onto Magic Bet’s platform and increasing the operator’s reputation within Bulgaria.
Initially, the partnership will be online with Magic Bet, with the operator benefitting from Altenar’s wide-ranging portfolio, including Virtual Sports amongst its interactive bonus offering for its clients. With plans for further growth beyond Bulgaria, the online deal is set to see Magic Bet develop its odds offering and risk management, while establishing the brand as a leading sportsbook in its jurisdiction.
Panagiotis Lantzas, Account Manager at Altenar, says: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators.
“Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them.”
Plamen Dzhedzhev, CEO at Magic Bet, adds: “Altenar has a reputation for world-class technology, and we are excited to be going into 2024 with this deal signed.
“This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”