Global Gambling News

bet-at-home Germany goes live with EveryMatrix

Tier-1 operator bet-at-home is live with the full EveryMatrix tech stack in Germany.

The complex German integration follows the earlier migration in February this year of millions of players within bet-at-home’s MGA-licensed business. The Frankfurt-listed Group replaced its previous platform with a comprehensive range of EveryMatrix back and front-end solutions and products.

EveryMatrix’s products and integration processes were custom-built and delivered for ensuring the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution. This also includes its casino platform, player management, payments module and affiliate software.

Key to the project’s success was GamMatrix, EveryMatrix’s platform unit, that purpose-built multiple new micro services for bet-at-home in line with Germany’s complex technical compliance requirements.

Bet-at-home is one of EveryMatrix’s largest sports clients in both revenue and brand value, and this long-term agreement covers all markets where bet-at-home is currently present, including Germany.

Ebbe Groes, Group CEO of EveryMatrix, says: “This has been a big effort from hundreds of our experts across multiple global teams. The initial launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers.

“I would like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”

Marco Falchetto, CEO of AG, adds: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.

“The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together.”

Author: Charles Howard