Global Gambling News

BETER partners with Kaizen Gaming

BETER, industry leader in next-gen content and data covering sports, esports, and live casino, has added Athens-based Kaizen Gaming to its roster of partners.

This addition of another top-tier operator was supported by Betbazar, the global B2B iGaming marketplace.

Kaizen will receive access to BETER’s sports and esports content, including the world-renowned Setka Cup table tennis and fan favourite ESportsBattle tournaments. Additional disciplines will also be added soon.

BETER provides its sports and esports tournaments with 24/7 live streaming and covers over 44,000 monthly events. It combines up-to-the-minute live data and odds to provide an immersive, exciting betting experience that is unparalleled within the industry.

Gal Ehrlich, CEO at BETER, says: “Kaizen Gaming, with their industry-leading brands Betano and Stoiximan, is one of the most successful operators with an internationally renowned reputation, and we are thrilled to start collaborating with their team.

“We believe that our wide range of engaging esports and sports betting content perfectly complements their existing products and will elevate their offering to the next level.”

Chuck Robinson, CRO, adds: “Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“

Christos Tzalavras, Senior Director of Sports & CX at Kaizen Gaming, says: “Our aim at Kaizen Gaming is to provide our players with the most engaging and dynamic content available, and by partnering with BETER, we are enhancing our portfolio and our offering to all customers.

“BETER`s content is a proven hit with audiences, and we cannot wait to work closely with them and expand our partnership even further in the near future.”

Max Sevostianov, COO at BETBAZAR, concludes: “We are excited to welcome Kaizen Gaming to our growing network of partners. This collaboration signals a significant step in redefining the iGaming landscape.“

Author: Charles Howard