Global Gambling News

BetGames to present curated content at ICE

With the spotlight firmly on its trademark feature-rich games at ICE London 2024 stand S4-430, BetGames will present a portfolio of content that is aimed at converting recreational bettors into casino and games players, through a variety of game categories and unique features.

BetGames’ goal is to nurture players organically through a set of specific pathways, its successful Skyward Crash game, which launched earlier this year, being a key proponent of this strategy.

Leveraging its global reach via licences in new regions including MGA, South Africa, Canada and UKGC, BetGames aims to bridge the gap between sports and casino players.

Twain Sport products T-Basket and T-Kick serve as the ideal gateway to revolutionising the sports betting space, while bespoke versions of games for emerging markets, including a future emphasis on Latin America, ensure a wider variety of players can access the full portfolio.

This blueprint drives player value while reducing casino acquisition costs. And with its whole content library embracing this core feature, BetGames continues to partner with tier-one operators, such as Betway, Entain, Kaizen Gaming, Betano and Hollywoodbets.

Andreas Koeberl, CEO, says: “We head to London for the last edition of ICE in the UK before it moves over to Barcelona and BetGames has plenty in store for those looking to elevate their player offering with unique, curated content.

“The last 12 months have put us on a positive trajectory. We are live in new markets, having and with new laws changing we are looking at stepping further into Brazil to bring our brand of entertainment to a massively exciting market.

“Expect plenty of key announcements throughout the upcoming months as we continue to expand our portfolio and global presence.

Author: Charles Howard