Genius Sports, the NFL’s official data distributor, has unveiled the latest iteration in the rapidly evolving US sports betting market, a platform that for the first time will allow football fans to watch and bet on NFL games on the same screen on selected sportsbook apps.
BetVision will feature a low-latency video feed of some regional games broadcasts and will include pop-up graphics with advanced stats such as catch probability, integrated betting odds and on-screen wagering offered during breaks.
Customers will be able to place their bets on the same screen while watching the game, a first for US sportsbooks.
Genius Sports CEO, Mark Locke, said: “BetVision gives sportsbooks a new way to drive engagement and accelerate the growth of in-game betting.”
Caesars Sportsbook and Fanatics have begun offering BetVision, and BetRivers will also launch the product later this season.
“We love delivering an immersive and fun real-time betting experience for our customers with play-by-play markets, lightning-fast scoreboards, in-game video highlights and key moment betting notifications,” said Kenneth Fuchs, COO & Head of Sports at Caesars Digital.
Brent Lawton, VP Business Development & Strategic Investments at the NFL, added: “We are very pleased to be Genius’ first BetVision content partner as they continue to be at the cutting edge of sports betting experiences.
“BetVision allows us to create a differentiated way for fans to engage with NFL content.”