BGaming collaborates with artist Jay Kaes for SBC Barcelona

BGaming collaborates with artist Jay Kaes for SBC Barcelona

Ahead of SBC Barcelona, BGaming has announced its latest artist collaboration, teaming up with Spanish muralist, Jay Kaes.

Jay Kaes has gained international recognition for his captivating creations that reflect the evolving human experience amidst rapid technological advancements. He has created large scale murals in Miami, Spain, Italy and the Netherlands, also partnering with huge brands such as Sony, Netflix, American Express and Virgin Atlantic.

At the Barcelona event, which runs from September 19th to 21st, the internationally renowned artist will be revisioning BGaming’s top themes and characters, including from Book of Cats, Penny Pelican and Elvis Frog.

BGaming’s latest collaboration is the third partnership between the studio and local artists this year, following popular displays by Dutch street artist I AM EELCO at iGB L!VE and pop-culture inspired artist, Thumbs, at ICE London.

The slots developer has dubbed this endeavour When Art Meets Gaming, underscoring their ongoing enthusiasm for partnerships and fostering creativity.

As part of the ambitious venture, BGaming will also develop an exclusive merchandise range specifically tailored for attendees at SBC Summit Barcelona.

Kate Puteiko, CMO at BGaming, says: “We are truly excited to showcase Jay’s unique work, reflecting our perception of self and the future in an ever-changing world.

“Jay has transformed our much-loved game characters in his own style, combining painting, street art and augmented reality technology to make a mind-bending combination.”

Jay Kaes adds: “Experiencing the excitement of having one of my street artworks capture someone’s attention and then receiving an offer for a collaborative project is undeniably invigorating.

“What made it even more captivating was that the BGaming team showcased an innovative mindset and a genuine willingness to embrace creativity and originality.”

Author: Charles Howard