BMM Innovation Group – or ‘BIG’ – has welcomed Laura Olson-Reyes to its executive leadership group as Chief Marketing Officer.
Group CEO, Martin Storm, says: “Laura is a wonderful leader. With more than 20 years of gaming industry experience at Eclipse Gaming, AGS, Scientific Games (now Light & Wonder) and Aristocrat Technologies, she has excelled in market, product and communications strategy internationally.
“At BIG, she will lead and globalise our growing marketing teams and business specialisation to continue our rapid growth in digital and land-based gaming testing and certification, as well as our growing portfolio of technology solutions.”
Olson-Reyes adds: “I have always had tremendous respect for the BMM brand, not only its strong legacy, but for its immense potential. I could not be more honoured to join Martin and his team at such an exciting time in the company’s growth.
“With such an exceptional and expanding portfolio of brands, I am excited to help shape the client experience and brand strategy of the BIG companies, as well as spearhead the communications strategies around BIG’s people, services and solutions.”
While at Eclipse, Olson-Reyes launched an influencer marketing program and grew the company’s social media presence by nearly 80%. At AGS, she designed a successful influencer marketing program and elevated the GameOn Customer Summit partnership program by raising nearly $100,000 in sponsorships.
While at Scientific, Olson-Reyes oversaw a groundbreaking partnership with FOX5 Las Vegas, elevating the company’s branded slot games and raising over $1m for non-profits. She also led her team to win 35 awards for marketing and communications excellence.
Olson-Reyes has received industry recognition for her accomplishments through the Great Women of Gaming Proven Leader Award, the Women to Watch Award and the Women World Award in the Communicator category.