Ahead of the start of the 2023/24 football season, William Hill has launched its new marketing and advertising campaign, Who You Got? featuring Premier League, Manchester United and France legend, Eric Cantona.
As official Brand Ambassador for the next two years, Cantona will be at the forefront of William Hill’s new above the line campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland, as the bookmaker implements a more disruptive and distinctive marketing strategy.
Creative treatments featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland.
Who You Got?’ will show him as never seen before, emphasising the intriguing nature of the campaign. Soundtracked by Rudimental’s Feel the Love and inspired by Cantona’s distinctive persona on and off the pitch, the main feature blends realism and surrealism, as well as fantasy and reality, to build anticipation ahead of the new season.
Alexis Zamboglou, Managing Director, UK & Ireland at William Hill, says: “The start of a new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
“In order to meet this immense demand, we are making a real splash with our new football season campaign, Who You Got? headed by one of the footballing greats in Eric Cantona.
“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humour and provocation, Eric is the perfect fit to front our distinctive campaign.”