Leading AI and machine-learning personalisation software provider, Epoxy.ai, has successfully secured a patent for its targeted offer and enhancements system related to its Watch and Wager betting experience.
This covers the entire live audiovisual offering, connecting live sports being watched with the user’s mobile betting applications.
Epoxy.ai’s patent gives the company and its partners competitive exclusivity around one of the largest growth opportunities in the sports betting industry. The delivery of time-sensitive interactive content during matches and games is curated to each user, enabling the synchronization of targeted betting content between the user’s mobile app and the match being watched, through unique audio detection.
This now-patented technology will allow betting operators and media companies to provide offers, promotions and interactive experiences that merge both the sporting content being watched in real-time and users’ mobiles.
Approximately 85% of bettors who bet on sport also watch the matches live.
Chris Reynolds, co-Founder & CEO at Epoxy.ai, says: “We are delighted to receive our patent to give us a huge advantage as we look to deliver innovative personalisation experiences in the burgeoning watch and wager world.
“More and more sports viewers are crossing into the gambling sphere, and as these two worlds collide, we want to be in a position to offer unique, engaging betting opportunities to viewers that fit their preferences.”
To find out more about, visit Epoxy.ai.