Leading AI and ML personalisation software provider, Epoxy.ai, is set for the upcoming American Football seasons with the expansion of its personalised picks to incorporate same-game-parlays.
Powered by the supplier’s in-house software, operator partners will be able to provide bettors with unique and customisable, easy-to-access pre-packaged parlays that can be altered based on players’ preferences.
The product leverages Epoxy.ai’s recommendations platform and dynamically generated micro segments based on a wide variety of behavioural and situation factors to deliver these unique parlays.
With the NFL and US college seasons just a handful of weeks away, the personalised bet picks give operators a unique advantage, as well as the ability to integrate Epoxy.ai’s technology instantly.
Jason Angelides, Co-Founder & President at Epoxy.ai, says: “Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday.
“We are thrilled to launch our enhanced personalised parlays ahead of the big kick-off and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”