ESA Gaming has taken its content live with MaxBet in Serbia, with the partnership marking the company’s entry into the country. Serbian players can now enjoy ESA’s portfolio of non-traditional casino games, including popular Crash and Mine titles.
Player favourites include EasySwipe content such as Pirate Mine, Goal Mine and Dragon Mine, with new slot games developed by the provider to be added soon.
The launch with MaxBet marks another milestone for ESA Gaming as it adds an additional jurisdiction to the list of countries where players can access the growing content portfolio.
MaxBet stands as Serbia’s second biggest sports betting and gaming operator with an approximate 20% online share. Recently, Flutter Entertainment acquired an initial 51% share in the company.
Thomas Smallwood, Head of Marketing at ESA Gaming, says: “MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth, and we are excited to introduce our games to local players for the first time.”
Vukašin Marelj, Head of Online Casino at MaxBet, adds: “ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.
“Non-traditional casino content is becoming increasingly popular, and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick-fire titles.”