Fanatics Betting & Gaming launches in four US states

Fanatics Betting & Gaming launches in four US states

Newcomer to the US online sports betting sector, Fanatics Betting & Gaming (FBG), has launched its online sportsbook on iOS and Android in the states of Maryland, Massachusetts, Ohio and Tennessee.

Offering live scores, plus lines and odds for teams and athletes, the new sportsbook also features moneyline bets, spread bets, over-unders, player props, live-in-game-betting markets and same game parlays.

Scot McClintic, FBG’s CPO, says: “We are laser focused on solving pain points facing customers by offering a faster, easier and more rewarding sports betting experience.

“The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be.”

“With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery and innovation.”

Fanatics, the retailing parent company of FBG, has a database of around 95 million sports fans. The company has stated that leveraging this data to connect with bettors will be central to its strategy. Its FanCash loyalty program will help it to connect with its retail audience by allowing fans to convert loyalty points into free FBG Sportsbook bets.

Author: Charles Howard