Popular online casino brand Finlandia Casino, that has been entertaining Finnish players for 10 years, has rebranded to Winlandia so that the operator can expand its reach into core regulated markets across Europe.
Over the past decade, Finlandia Casino has become the go-to online casino destination for Finnish players thanks to its commitment to offering the best possible Finnish customer journey, a huge portfolio of slots, table and live dealer titles, a great selection of payment options and exciting promotions and bonuses.
This player experience ultimately saw players from other markets sign-up to Finlandia, with this demand being a driving force behind the rebrand and decision to expand into additional markets.
Following the rebrand to Winlandia, the same fun and entertaining experience will now be offered to players in markets such as the UK, Sweden, Denmark and Norway.
Winlandia plans to stand out from its rivals by tailoring the player experience it offers across games, payments, bonuses and customer service in each market, delivered with a playful Nordic twist and the Finnish ‘Sisu’.
The decision to rebrand from Finlandia Casino came from a desire to expand internationally and keep pace with the decision to dissolve the gambling monopoly in Finland and open the market to other licensed operators over the coming years.
Winlandia plans to be among the first to apply for a licence in Finland and has plans to enter several other markets as it pivots into being a truly international operator.
Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, says: “We are excited to have rebranded to Winlandia and to take our amazing casino experience to more markets such as the UK, Sweden, Norway and Denmark in the first phase.
“In the second phase, we will enter Canada and New Zealand.”
“We have a very experienced team behind Winlandia with +15 years in iGaming and we know exactly how to deliver this and so much more to players in each market.”
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