London’s original football club, Premier League Fulham FC, has extended its partnership with the UK’s finest bookmaker, Fitzdares, providing a new home in South-West London through to 2024.
Following a highly successful 20222/23 partnership, marked by memorable matchday activations, the club and its Official UK Betting Partner maintain a shared focus on sporting values, unforgettable moments and traditions.
On matchdays, Fitzdares bring the elegance, design and service-ethos from their Mayfair venue to the Partner’s Lounge at Craven Cottage.
Fitzdares have commissioned art by acclaimed sports illustrator Bill Butcher to hang on the walls, as well as bringing their distinctive signature designs from interior designer Rossana Bossom, who also designed Fitzdares’ Mayfair Club.
Will Woodhams, Fitzdares CEO, says: “When we started the Fitzdares Club four years ago, it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the Club’s new Partner Lounge.
Jon Don-Carolis, Fulham FC Club Commercial Director, adds: “The incredible foundations which were created during the first year of the partnership between London’s Original Football Cub and the world’s oldest bookmaker made it a natural decision to extend.
“The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.”