AI and data science pioneers Future Anthem has launched its personalisation product, Amplifier AI, for sports, extending its market-leading capabilities in gambling to the sports betting industry.
This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time.
Future Anthem has invested heavily in its sports product following successful Series A funding, building a team with hires from leading sportsbook operators including William Hill, Betfair, Betway and Wynnbet.
“With the official launch of Amplifier AI for sports, Future Anthem is setting a new standard of personalisation for sports operators – and fast,” says CPO, Ian Tibot.
“The variety of different behavioural styles creates a unique problem for sports operators. Providing a tailored solution for every player, while considering the speed and dynamism with which the sports betting experience changes has forced the industry to offer players a one-size-fits-all experience that is homogenous from operator to operator.
“With Amplifier AI, we have created a data and AI-powered product that personalises every step of the player journey in real-time.”
Operators utilising Amplifier AI’s sports modules will be able to personalise the entire betting experience from homepage to bet slip. It generates live audiences for innovative and personalised marketing campaigns, uses AI to optimise promotions and prevents churn and identifies risky behaviours in real-time.
Initial implementations have generated positive player impacts. Results include predicting churn 99% quicker than traditional approaches, delivering a near 50% email open rate for 1-to-1 marketing communications and creating personalised audiences that increase app open rates by 200%.
Amplifier AI is set to transform the way operators approach the player experience, allowing them to drive highly measurable results-driven interactions in real-time, setting a new standard of personalisation for the industry.
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