AI and data science powerhouse Future Anthem has launched a new product with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.
Leveraging Future Anthem’s Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s global player base, as well as providing additional risk monitoring of every casino session for responsible gaming purposes.
Jan Chircop, Head of Gaming Projects at Betsson Group, says: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that.
“By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”
Eduards Jakubovs, Head of Responsible Gaming at Betsson, adds: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection.
“Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.”
Betsson is committed to acting in the moments that matter, reacting with immediacy in key touchpoints across the player journey. Amplifier AI will improve Betsson’s ability to respond to each player’s needs in a highly personalised manner during critical moments.
Leigh Nissim, Founder & CEO of Future Anthem, says: “The Betsson team has a clear vision around personalisation to improve player experiences and we are delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”
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