Global Gambling News

Groove get spicy with Bombay Live

iGaming casino platform provider and aggregator Groove has announced another significant partnership, this time with Bombay Live, a brand that delivers a truly VIP live casino experience and innovative products.

Since launching in 2020, the IGA Live Casino of the Year 2023 has grown quickly and positioned itself as a pioneer in the luxury casino space.

With its recent rebranding, Groove now has a fresh new appearance as it sets out on its mission to become a fully-fledged worldwide content and sports betting supplier, which the Bombay Live partnership further reinforces.

Groove’s new website,, has been built as part of the refresh process, and the burgeoning game portfolio available with a single-API integration currently comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners, which Bombay Live is happy to join.

Taago Tam, CPO at Bombay Live, says: “By partnering with Groove, we gain access to an established operator cluster, while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention.”

Yahale Meltzer, COO and co-founder at Groove, adds: “We have unveiled an amazing selection of world-class content partners this year and are delighted to have brought Bombay Live into the fold.

“As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.” 

Author: Charles Howard