Global Gambling News

Groove’s new Product Manager starts with a bang

Aggregator and platform, Groove, has developed a revolutionary product designed to deliver the best casino experience that has been nurtured through a year of painstaking development by Groove’s new Product Manager, Shay Kababia.

The technology upgrade follows hot-on-the-heels of a Groove rebrand that reflects the futuristic direction of the company.

Kababia and his team of developers have worked round-the-clock to realise an ambitious addition to the Groove offering, with the user-friendly data-driven recommender having an intuitive UI/UX set-up that provides operators with four levels of display based on player behaviour analytics: Recommended, New Games, Coming Soon and May Interest You.

This new technology helps maximise casino ROI by aligning content to casino brand traffic. The tool is easy to navigate and there are plenty of opportunities to discover new content from over 100 content partners as well as from the new GrooveStudio.

Through the rebrand, Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay), provided under an end-to-end technology umbrella, are supported by what is widely recognised as one of the best technical teams in the industry, further enhanced by the addition of Shay.

Groove also keeps strengthening its ties to a wide range of stakeholders, such as payment processors, automated KYC, affiliate networks, artificial intelligence and the best game developers in the world.

Product Manager, Shay Kababia, says: “We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster.”

Yahale Meltzer, COO and co-founder at Groove, adds: “Shay and his team have been instrumental in allowing us to realise our mission of improving service to our operator cluster.

“With the introduction of our new data-driven ‘Recommender’ tool, we are once again breaking the mould and upgrading how operators and their casino brands interact with the market.”

Author: Charles Howard