Global Gambling News

iGP signs Fast Track as new CRM partner

Provider of iGaming solutions, iGaming Platform (iGP) has sealed a partnership with CRM specialist, Fast Track.

Founded in 2016, Fast Track is the only player engagement platform created specifically for the iGaming industry that pioneers CRM digitalisation.

The company works with more than 100 operators globally to deliver bespoke experiences to players using flexible, open solutions that can be tailored to each client’s needs and priorities.

This deal will enable iGP’s partners to benefit from Fast Track’s exclusive real-time data capabilities, providing comprehensive insights into players. Importantly, it will allow operators to roll out hyper-personalised marketing campaigns at scale.

Celebrating the partnership, Matthew Calascione, COO at iGP, says: “We are absolutely delighted to have signed a deal to utilise Fast Track’s market-leading CRM tools. These will empower iGP to leverage extended segmentation capabilities and see our customers significantly increase engagement among players, a vital necessity for operators.

“We look forward to working with Fast Track and growing alongside them in the coming months and years, for what we hope will be a long and fruitful relationship.”

Luis Sangiovanni, CMO at Fast Track, adds: “Fast Track CRM and iGaming Platform form the perfect partnership, bringing together the best of both worlds.

“Fast Track’s leading technology ensures seamless customer interactions and personalised experiences, while iGP’s cutting-edge platform offers a superior gaming experience. This collaboration redefines the way we engage with players and sets new industry standards.”

Author: Charles Howard