The National Basketball Association (NBA) has agreed a deal with Inspired Entertainment for the rights to develop NBA virtual sports games, featuring archived NBA footage, logos of all 30 teams and other marketing assets.
In addition, players will be able to place bets on virtual teams using standard sports betting options.
Brooks Pierce, Inspired President & CEO, says: “We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a virtual sports NBA game.
“Our use of archived NBA footage will produce a truly distinct virtual sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season.
“Our partnership with the NBA allows us to provide an incredible offering that elevates our customers’ brands and expands their reach to millions of basketball enthusiasts worldwide.”
Kuljeet Sindhar, NBA Associate VP of International Gaming & Data Ventures, adds: “Virtual sports gaming continues to grow in popularity across the globe, and we are excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action.
“Inspired is a leader in this space and will utilise immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world.”