Global Gambling News

NOVOMATIC introduces VIP X – gaming above and beyond

Discerning operators know that every player deserves to feel like a VIP. In today’s diversified gaming landscape with traditional brick-and-mortar venues alongside constantly available iGaming offers, land-based operators are seeking to implement differentiating incentives to distinguish their venues by way of unique selling propositions as opposed to the iGaming offer. Much thought is given to service and hospitality, soundscape and ambience, floor layout and ways to improve the customer journey.

NOVOMATIC has ventured one step further and gone above and beyond in developing the next generation Very Important Player X-perience.

Premiered at the G2E in Las Vegas, NOVOMATIC launched its sophisticated new product line aimed at the most discerning player segment and, of course, at operators who want to show their appreciation of their players with a top-class entertainment offering.

The VIP X Royal 1.85, the impressive VIP X Dream 3.43 and the space-optimised VIP X Lounge 2.32 introduce exceptional luxury gaming with exquisite VIP comfort, extra-high and extra-wide game screens and an integrated sound system in the armchair, all adding up to the most intense gaming experience and maximum player immersion.

Thomas Schmalzer, VP Global Sales & Product Management at NOVOMATIC AG, explains: “We challenge operators to think big. But not only that. With our products, we aim to nurture the USPs of land-based gaming, focusing on distinguishing aspects like social, emotional and authentic sensory stimulation.

“With this sophisticated new VIP X premium line, operators will introduce a truly exceptional Very Important Player X-perience on their floor, and their guests will love how that feels.”

Author: Charles Howard