OddsMatrix, EveryMatrix’s leading B2B sportsbook division, has launched Fast Markets in time for the start of the 2023-24 European football (soccer) season, enabling operators to offer a new range of real-time, instant betting options across a variety of individual game moments.
OddsMatrix Fast Markets will supply leading sportsbooks with a range of in-game, time-driven betting options, providing brands with a further revenue stream ahead of the start of the new football season across a range of top leagues.
OddsMatrix will initially launch Fast Markets for football, expanding to other sports including basketball, tennis and a range of US sports to be added at a later date.
Tor Skeie, CEO, OddsMatrix, says: “Fast, or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer’s big kick-off across many football leagues.
“Fast Markets offers the real-time continuous betting opportunities of iGaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for US sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting.”
Micro betting is a high-frequency, low-price sports betting product increasingly seen as a key driver to boosting in-play wagering across several sports, creating new opportunities for operators to differentiate, while also attracting a new generation of customers who favour instant entertainment, both increasing player engagement and casual player spend.