Euroleague Basketball, the premier basketball league in Europe, has announced an extended partnership with OlyBet, one of Europe’s leading gaming, sports and entertainment brands.
OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024/25 season.
The announcement follows the success of the partnership between OlyBet and Euroleague Basketball at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania.
Over the next two seasons, the OlyBet brand will receive a prominent position for all things related to Euroleague Basketball, becoming the Premium Sponsor for both of Euroleague Basketball’s league and cup competitions in Lithuania, Spain, Estonia and Latvia.
Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives EuroLeague and EuroCup fans have the chance to further increase their engagement with Europe’s two top club basketball competitions during the season.
“We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball,” says Paulius Motiejunas, CEO of Euroleague Basketball.
“I have witnessed the incredible impact of OlyBet Group’s involvement in European basketball firsthand, and this extended partnership promises an exciting future for fans and the sport alike.”
Corey Plummer, CEO of OlyBet Group, adds: “This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments.
“Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball.”