OpenBet strikes landmark partnership with Veikkaus

OpenBet strikes landmark partnership with Veikkaus

Finland is one of the intriguing growth opportunities in the broader European sports betting landscape. As the country moves towards a more inclusive betting system, allowing private companies to apply for sports betting and iGaming licences, government-owned operator Veikkaus has entrusted OpenBet’s market-leading solution to be at the forefront of this transition and fuel future growth.

As part of a four-year agreement, OpenBet’s technology will power the Veikkaus sportsbook platform, expanding the operator’s online and retail betting operations. OpenBet will also provide Veikkaus with its Managed Trading Services.

Nikos Konstakis, CPO at OpenBet, says: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulated markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we are transforming its sports betting landscape.

“It is a monumental chapter for OpenBet, and we look forward to setting an unparalleled benchmark with Veikkaus. This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”

Juha-Matti Mäkilä, VP Betting Operations at Veikkaus, adds: “We are thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.

“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”

Author: Charles Howard