Global Gambling News

Paddy Power & Betfair join forces with Octoplay

A partnership between Octoplay and the Paddy Power and Betfair brands brings the former’s content to the operator’s online casino players for the first time in the UK.

This includes Zeus Smash, released under Octoplay’s sub-studio, Smash Games, and Lollicat, with the deal also covering the next run of games to leave the developer’s production line.

Direct integration has been facilitated by Octoplay’s proprietary game server.

With the introduction of exciting products like Jackpot Hunt and a line-up of hit games, Octoplay is seeking to redefine the gaming experience, highlighting an unwavering commitment to pushing creative boundaries.

Carl Ejlertsson, CEO at Octoplay, says: “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.

“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal of becoming a leading supplier to all operators in core regulated markets across the world.”

Andrew Kerr, Head of Paddy Power Games, adds: “Octoplay is producing highly entertaining slot games that resonate with our players and we saw this as a great opportunity to bring its games to our lobbies.

“They are an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength, while greatly benefiting the product offering of our Paddy Power and Betfair brands.”

Author: Charles Howard