Pragmatic expands Betsson partnership with Betsafe

Pragmatic expands Betsson partnership with Betsafe

Pragmatic Play is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe.

With Betsafe gearing up to expand further into Latin America, the deal sees Betsson Group leverage the expertise and extensive reach of Pragmatic Play, whose titles have garnered immense popularity and recognition throughout the region.

Pragmatic’s Roulette features its innovative Live Casino customisable branding, allowing bespoke customisation and dedicated branded environments. With a range of cutting-edge technologies, the product gives operators full control over the game’s look and feel.

Home to 20 brands across the world, Betsson Group is a major partner for Pragmatic Play. Betsafe is the latest Betsson brand to add Pragmatic’s premium Live Casino content as part of an extended agreement.

Renowned for its popularity in the Nordics and Eastern Europe, Betsafe is now making significant strides in penetrating the burgeoning Latin American market.

Irina Cornides, COO at Pragmatic Play, says: “A customised brand experience paired with a localised language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.

“Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”

Andrea Rossi, Commercial Director of Southern Europe & LatAm at Betsson Group, adds: “Pragmatic Play’s Live Casino customisable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers.

“We are confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

Author: Charles Howard