Global Gambling News

ProgressPlay showcasing latest innovations in Cyprus

ProgressPlay are heading to Limassol in Cyprus, to present the technology and tools first introduced at ICE in London and iGB L!VE in Amsterdam at the SiGMA Balkans/CIS show.

Now in their second decade serving the global B2B iGaming B2B market, ProgressPlay has been doing the rounds of international shows to ensure that operators are aware of their advances in platform capability and service, which have been significantly enhanced by multiple waves of investment.

Central to this increased market exposure is new platform technology offering a comprehensive gaming management solution across multiple channels and products, giving the company an important revitalised cutting-edge in their quest to deliver long-term value to a deepening operator cluster.

ProgressPlay’s new platform manages player accounts, payments, bonuses, loyalty programs, fraud prevention and games, using robust analytics. 

Sales Manager Marina Nahhas says: “We had some really interesting meetings in London and Amsterdam as we expanded our outreach to the global iGaming community.

“As we take our new technology from show-to-show we are delighted with the enthusiasm from operators and casino brands, who have been seeking solutions that can deliver more in this very competitive environment.”

ProgressPlay’s recently introduced Responsible Gambling software covers topics like KYC, player activity, affordability levels, and a transparent audit trail. This breakthrough data-driven software was recognised in the first half of the year with a shortlisting in the EGR’s inaugural Safer Gambling Award.

The company has developed an AI-driven flow for player engagement that recognises players in real-time and rates them according to various standards. This feature has proven highly attractive to a market which is coming under increased pressure from regulators in Europe and beyond.

CEO Itai Loewenstein adds: “Marina and I look forward to mixing with our growing casino cluster, other industry leaders, nurturing meaningful new connections, and getting immersed in all the insightful discussions a big show like this generates.

“Of course, we will be there showcasing our cutting-edge products within an event that looks to set new standards and drive the iGaming sector forward.”

Author: Charles Howard