RubyPlay has entered the US market for the first time after signing a content distribution deal with Yellow Social Interactive (YSI).
YSI is a fast-growing social gaming operator and has bold ambitions to become one of the leading players in the casino entertainment space. As part of this partnership, RubyPlay will deliver over half of its portfolio to the social casino across numerous US states.
This launch marks RubyPlay’s first foray into the realm of social gaming. The studio worked closely with YSI in order to optimise all games to a social gaming setting, adapting the look and feel of each title accordingly.
Players will be able to engage with two types of in-game currency: Gold Coins and Sweepstakes Coins. This offers a risk-free gaming environment, whilst holding the promise of redeemable real-world prizes for a blend of entertainment and potential rewards.
Dr. Eyal Loz, CPO of RubyPlay, says: “We are thrilled to embark on this exciting journey with Yellow Social Interactive. This partnership not only marks our first entry into the US, but also underscores our commitment to delivering innovative, responsible and engaging gaming experiences.
“We want to provide an exceptional social casino experience that resonates with a broad audience, which is why we have worked hard to adapt our offering accordingly.”