More than 1,000 delegates gathered at the Sheraton Grand Metechi Palace in Tbilisi, Georgia, for the first-ever SBC Summit Tbilisi, a conference and exhibition that encompassed Georgia and surrounding regions, including Eastern Europe, Central Asia and the Balkans.
The event was organised in partnership with Georgia-based iGaming and sports management company SMH Global who first collaborated with SBC for the SBC Summit CIS event in Kyiv in 2021.
Throughout the day, the exhibition floor served as a perfect environment for attendees to fully engage with cutting-edge technologies and the most up-to-date services and providers. It played host to a diverse line-up of global and regional brands, such as Alea, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Leader-Bet, EGT Digital & Amusnet, EuropeBet, NLYC, Passimpay, Setanta Sports and VBET.
The comprehensive and in-depth conference featured two distinct tracks, Marketing Digest and Innovation’ Discussions revolved around topics like the evolution of street sports, the influence of AI, groundbreaking payment solutions, the role of regulations in brand development and explorations of regions like Georgia, Eastern Europe and Asia.
Andrew McCarron, Managing Director of SBC, said: “SBC Summit Tbilisi was a fantastic opportunity for SBC to re-enter the region with our partners SMH and the local market really responded to what we were trying to achieve.
“Our opening night networking party in one of the city’s most exclusive locations provided the perfect springboard for business conversations and education the following day. I would like again to thank all our sponsors and speakers who helped make it such a vibrant event.”
Lasha Machavariani, CEO & Founder of SMH, added: “We are proud to have conducted such a great event, and I can honestly state that SBC Summit Tbilisi has brought top-quality SBC standards to the region.
“This event brought together the iGaming and related industries from Eastern Europe, the Black Sea and the Central Asian region, establishing a new hub for sharing experiences, networking and forming new partnerships.”
Dmitry Starostenkov, CEO of EvenBet Gaming, spoke for all attendees, concluding: “This was a classic case of expectation versus reality. Expected: a regional summit with few visitors and mediocre content. Reality: an event with a global presence and ambitious goals, featuring a very active and representative audience, outstanding topics and speakers.
“Additionally, it offers fantastic hospitality, a warm atmosphere and meaningful open networking. This event is undeniably a strong contender for global success.”