SIS (Sports Information Services) has agreed a deal with platform provider Aardvark Technologies to supply its market-leading live numbers draws content to operators in Africa across both retail and online channels.
SIS owned 49’s popular Live Numbers Draws offers operators over 200,000 betting events every year, including the world-famous 49’s Original Live Draw.
49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live numbers product that provides online and retail operators globally with high-quality, live draws presented twice daily out of Manchester, UK.
New high-margin 39’s, and high frequency Fast 15’s products feature draws taking place every three minutes to provide the most comprehensive offering in the industry.
All product information can be found at www.49s.co.uk In addition, the 49’s brand has a very active social community across Facebook, Instagram and Twitter (@49sdraw).
This new multi-channel deal with Aardvark will allow operators in South Africa and other African territories to benefit from SIS’ leading 49’s content portfolio, which comes complete with revenue-boosting, round-the-clock betting opportunities.
Joe Andrews, Head of Sales Africa at SIS, says: “49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.
“We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”
Simas Denisovas, at Aardvark, adds: “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”