SKS365, one of the main omnichannel operators in the Italian online and sports betting market, has reached a definitive agreement to be acquired by Lottomatica Group S.p.A.
The acquisition, with an enterprise value of €639m, is expected to be completed in H1 2024 and will allow SKS365 to accelerate its growth and strengthen its market position in the Italian gaming and betting industry.
The group currently has around 600,000 registered online customers, valuable brands – including Planetwin365 and PlanetPay365 – and a network of about 1,000 retail sports betting outlets. The company has a market share of 9.6% in online betting and 6.4% in iGaming.
Alexander Martin, CEO of SKS365, says: “We are proud to become part of the Lottomatica Group and could not have found a better partner to continue our vision for SKS365 with the brands PlanetWin365 and PlanetPay365.
“Many thanks to our shareholders, all employees and partners developing under my leadership a highly successful omnichannel operator with a strong momentum in online sports betting and iGaming that is complementing our strong retail network. I am thankful to continue to lead the SKS365 team and I am looking forward to working closely with Guglielmo Angelozzi and our new colleagues at Lottomatica.”