Leading casino games provider SmartSoft has become a digital sponsorship partner of the World Cup winning Argentine national football team, marking the Argentine Football Association’s (AFA) first ever European partnership.
The Argentina team’s official page presented the deal with the proud message: “Welcome to the family of the World Champions!” The goal of the new partnership is to strengthen ties between the current World Champions, and the Argentine football industry, bringing them closer to fans and followers across Europe.
Claudio Tapia, President of the Argentine Football Association, says: “We are very pleased to announce SmartSoft as the digital sponsor for the Argentine Football Association and the national team.
“Over the past few years, we have formed a strategic vision for the association aiming to strengthen the team’s relationship with international fans. Our plan includes the development of commercial and marketing strategies and participation in important events worldwide. We believe that a partnership with SmartSoft will help us to expand these relationships in Europe.”
SmartSoft enjoys a global presence, with partners in 70 countries. From the groundbreaking JetX crash game to the excitement of other crash games (X Games) and slots, SmartSoft offers a diverse gaming experience.
Guga Gotsadze, Managing Partner, SmartSoft, adds: “Through this partnership with the Argentina Football Association and the Argentine national team, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football.
“Partnering with a World Champion is a historic moment for our company. We are thrilled to be the first gaming provider in Europe to become the exclusive digital sponsor of the national team of Argentina, and we are confident that this collaboration will propel our company and our games to new horizons. Now, more than ever, we are ready to fly even higher!”
SmartSoft, a company from the family of world champions, is exhibiting at SIGMA Europe in Malta and can be found at Stand No. 1053/4014