Global Gambling News

SOFTSWISS releases essential metrics guide

SOFTSWISS has compiled a comprehensive guide containing 54 essential metrics, a curated list of valuable analytical tools and insights into global trends in the casino and sports betting industry. This superb guide is readily available for FREE DOWNLOAD HERE.

The document dives into the most important iGaming KPIs, covering top-level, derivative and operational metrics. It also explores often-overlooked complexities of KPIs, dividing the content into four core parts: Financial Metrics, Player Engagement Metrics, Operational Metrics and Analytical Tools & Trends.

Each KPI includes a definition, formula, type and keynote regarding its impact on the iGaming business. For example, NGR is categorised as a top-level KPI, providing a clear snapshot of the casino’s financial health. Monitoring NGR closely allows operators to evaluate their operational efficiencies and make informed decisions about scaling their offerings or optimising existing operations.

Max Trafimovich, CCO at SOFTSWISS, says: “By launching this guide, SOFTSWISS is continuing its commitment to help operators develop their businesses in the most efficient way.

“By aligning KPIs with unique business goals, our partners can develop a robust and adaptable strategy that sets them apart in the highly competitive iGaming landscape.”

SOFTSWISS also recently published another helpful overview of the iGaming business, the market report entitled iGaming in Brazil. This exclusive report provides a comprehensive overview of the Brazilian iGaming landscape, equipping operators with the essential information to launch an online casino or sportsbook in this exciting region.

Author: Charles Howard