Global Gambling News

SOFTSWISS study highlights rising player engagement

The SOFTSWISS Jackpot Aggregator has revealed the results of a recent jackpot campaign launched for its client, LevelUp. According to the case study, the average number of active players surged by 40% within just one month of the campaign’s launch.

To assess the impact of jackpot campaigns on key casino metrics and gauge their effectiveness, the team behind the SOFTSWISS Jackpot Aggregator analysed the data derived from LevelUp. Established in 2020 and licensed in Curacao, this online casino has a highly loyal audience spanning across Europe, Canada and Oceania. Boasting a collection of over 7,000 games, the operator consistently offers diverse bonuses and rewards to its players.

Introducing the Mystery Progressive Jackpot to LevelUp’s offerings marked a pivotal moment for elevating player loyalty and enhancing key metrics. When comparing the figures prior to the launch of the campaign with figures from one month later, an upward trend was observed across all major metrics.

In addition to the 40% surge in Average Active Players, the monthly Average Bet Count also saw a 30% upswing. Furthermore, the LevelUp team observed heightened player engagement after reward wins.

The LevelUp team shared: “One player who hit the biggest jackpot during the campaign subsequently redeposited the amount won. This signifies genuine player interest and loyalty as they return to our casino to try their luck in jackpot games.”

Average Turnover, Average Real Players and Average Deposit & Bet were also measured, as well as a range of other indicators. All measurements collectively illustrated the effectiveness of the jackpot campaigns orchestrated by the SOFTSWISS Jackpot Aggregator.

More detailed insights are provided in the Case Study.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, says: “Placing our clients’ success at the forefront, we transcend conventional solutions and provide a versatile service, expertise and support throughout every stage of a jackpot campaign.

“The LevelUp case study demonstrates that remarkable results can be achieved within a mere month of launch – an outcome facilitated by the collaborative partnership between our team and the client.”

The LevelUp team adds: “The integration with the SOFTSWISS Jackpot Aggregator marked a significant stride forward, expertly addressing the escalating desire among players for engaging incentives.

“The integration process was seamless and expeditious, yielding tangible results swiftly, as evidenced by the rising key metrics.”

Author: Charles Howard