Malta based online sportsbook operator, Sportingwin, is going for goal in Romania after securing both a licence from the country’s National Gambling Office and the dedicated domain: Sportingwin.ro.
To coincide with planned market entry in the first quarter of 2024, Sportingwin has penned a sponsorship deal with Romanian Cup holders, Sepsi OSK. This forms part of a far-reaching marketing campaign that will be rolled out across the country.
The operator will make its hotly anticipated debut with plans to quickly take market share away from incumbents such as Superbet, Unibet, Entain and Flutter, thanks to the superior experience it will offer to Romanian sports bettors.
Sportingwin is focused on Eastern European markets and last year became the fifth operator to launch in Bulgaria and has already generated more than €1m in the year to date.
Mark Chakravarti, Investment Director at Sportingwin, says: “From day one, we have made it clear that we see huge potential in regulated markets across Eastern Europe and already our brand is well recognised by players across the region.
“With our Romania licence in hand, we can now get ready to make our move in the market where again we see massive potential for our brand and the sports betting experience that we offer to players.
“Competition is stiff, especially with the likes of Unibet and Superbet already live and engaging players, but we believe our offering is a cut above the rest and that with the right strategy, we will be able to match the revenues we are achieving in Bulgaria within the first year.
“Partnerships with the likes of Sepsi will really help towards not just hitting that target but surpassing it.”