Premier global fan engagement platform Tally Technology has delivered a new Game Center gamification experience, designed to engage with a broader-than-ever cross-section of sports fans.
Live with leading NBA and NFL teams, Game Center provides an immersive gaming platform featuring team-themed playing experiences that can be enjoyed by a range of different fan types.
Game Center technology provides a customisable gamification solution that aggregates thousands of game types to connect with every kind of audience. Teams, leagues, broadcasters and brands can consolidate all of their fan engagement programs in one location for sophisticated segmentation and targeting, with all consumer interactions linking to a single user ID.
Games increase fan engagement and stickiness, attracting new audience segments through fresh experiences and creating new sponsorship opportunities.
Brad Vettese, CEO of Tally, says: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.
“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights. We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of sporting franchises in the NBA, NFL and beyond.”
Used by sportsbooks, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s fan engagement platform is purpose-built to create new revenue streams through sponsorship activations, player conversion and data creation.