In what some might describe as a ‘Musk-esque’ innovative move, Tesla is opening showrooms on tribal lands, thereby overcoming state laws prohibiting direct car sales.
The Mohegan Sun casino and entertainment complex, owned by the federally recognised Mohegan Tribe, has announced that Tesla will open a sales and delivery centre on its sovereign property.
The Tesla Sales & Delivery Centre will be located within the casino complex, enabling customers to test drive vehicles around the resort. Tesla also plans to showcase its solar and storage products, showcasing of the company’s entire consumer range.
This latest move follows an Associated Press report that Tesla also plans to open a showroom on the lands of the Oneida Indian Nation in upstate New York by 2025.
The move to tribal lands challenges opposition from traditional car dealerships and state lawmakers who have blocked the company’s attempts to obtain dealership licenses and establish direct-to-consumer sales in several states.
Tesla sees the opening of showrooms on tribal lands as a way to work around existing restrictive state laws. Its first showroom and repair shop on Native American land was opened in 2021, in partnership with the Nambé Pueblo tribe in New Mexico.