The world’s premier mixed martial arts organisation, UFC, and SPRIBE, creator of the innovative social game Aviator, have announced a multi-year marketing partnership that provides SPRIBE with significant exposure during some of UFC’s biggest live events.
SPRIBE will receive prominent branding at select UFC pay-per-views and fight nights, including high-visibility placement inside the world-famous Octagon and branded integrations within the live telecasts. In addition, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.
Grant Norris-Jones, UFC SVP, Global Partnerships, says: “SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics and engaging gameplay. We are excited to help them achieve a broader reach for their brand and their games.”
Giorgi Tsutskiridze, CCO at SPRIBE, adds: “This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before.
“Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon.”
SPRIBE’s first activation with UFC took place during the highly anticipated UFC 294 in Abu Dhabi on October 21st, and Islam Makhachev’s stunning first-round rematch victory over Alexander Volkanovski.