Global operator VBET has formalised a strategic three-year regional partnership in Europe with the Argentine Football Association (AFA).
The collaboration will extend across marketing and branding initiatives and is poised to usher in a new era of unparalleled engagement.
As the current World Cup holders with a history of three triumphs, the Argentinian national team stands as an emblem of football excellence. VBET is honoured to assume the role of their regional European betting partner, aligning with champions to further amplify the excitement of the beautiful game.
Aragats Asatryan, CEO of VBET, says: “This partnership represents a pivotal moment for VBET, aligning our brand with the illustrious legacy of the Argentina national team.
“We are proud to collaborate with such global stars as Lionel Messi, Angel Di Maria and others. We are thrilled to embark on this journey and bring fans closer to the heart of the game.”
Claudio Tapia, President of the AFA, adds: “We thank VBET, a leading company in the European industry, for the decision to join the Argentine football family as regional sponsors of the Argentine National Team.
“The AFA continues to take firm steps in each of the continents where AFA has presence, consolidating strategic markets and generating alliances with the leading companies in each field.
“This agreement allows our Association to be present in every corner of the European continent and continue to strengthen our leadership in the world of football. We welcome VBET, regional sponsor of our Association for the entire European continent.”
VBET is already a proud sponsor of prestigious clubs and football organisations, including AS Monaco, OGC Nice and the Ukrainian Premier League and national football team.